TV Commercial Production · End to End

Run the whole
commercial.
Bid to wrap.

HoldCrew runs a TV commercial from the bid and budget straight through crew holds, bookings, call sheets and talent, all the way to wrap, invoicing and payroll. One source of truth, live-synced — no re-typing, no copy-paste, no chasing paper. Producers and PMs get their time back.

0
Held & Booked
0
Docs Auto-Sent
0
Bid-to-Wrap Days
Production Pipeline UPSHOT · "LOTTERY" · 2-DAY
BIDBudget imported · AICP
✓ locked
HOLDCrew held from rosters
12 held
BOOKConfirmed & acknowledged
9 booked
TALENTCast approved · pulled from casting
approved
CALL SHEETPersonalised & delivered
9/9 opened
SHOOTLive job overview
day 1 of 2
WRAPInvoices in · actuals close
$ vs bid
PAYPayroll & vendor CSV
exported
One source of truth — nothing re-typed between stages
Bid closed against actuals
0 documents re-keyed

Take the boring
out of a creative business.

Bids re-typed into budgets. Crew chased across texts and email. Call sheets rebuilt by hand every day. Invoices retyped into payroll. HoldCrew connects all of it in one live system, so data is entered once and follows the job from bid to wrap.

What HoldCrew does

One tool,
bid through wrap.

STAGE · BID
01
Bid & Budget

Import your bid — AICP, Hot Budget or Point Zero — or build it in HoldCrew. It becomes the job's backbone: working numbers and actuals track against every line as the shoot runs, flagged the moment a department goes over. No separate cost report to keep alive.

STAGE · HOLD + BOOK
02
Hold & Book Crew

One click sends personalised holds to your crew lists. Crew reply 1st hold, 2nd hold or not available — or refer someone — right from the email. No app, no login. Book or release straight from the dashboard; confirmations send themselves.

STAGE · CALL SHEET
03
Call Sheets That Send Themselves

Build it once. HoldCrew personalises every crew member's call, adds weather and the nearest emergency hospital, and delivers each email with live open tracking — your call time front and centre. No formatting marathon, no PDF wrangling.

STAGE · CAST
04
Talent & Agents

Pull the casting director's talent list straight into HoldCrew, choose your cast, book them, and watch them land on the call sheet — without typing a single name or one more round of copy-paste.

STAGE · WRAP
05
Wrap & Payroll

Crew and vendors build or upload invoices — no login — and HoldCrew reads the PDFs and fills the amounts. Approve submissions (flagged if over), then export payroll and vendor CSVs with tax and GST ready for accounting or cheques.

EVERY STAGE
06
One Source of Truth

Every hold, booking, call, invoice and dollar lives in one connected system, synced live and logged automatically. Nothing re-typed, nothing copied between documents, nothing chased — one live job overview from bid to wrap.

Six steps.
One system.

01
Start with the bid

Import your budget — AICP, Hot Budget or Point Zero — or build it in HoldCrew. It becomes the job's backbone: working numbers and, later, actuals live here, so you never re-key the bid into a second cost report.

02
Hold your crew in one click

Everything sits in one place — every crew list, every job, one log to confirm at a glance. Select positions, pick a crew list, add shoot dates and a note. HoldCrew emails a personalised hold to each matching crew member instantly.

03
Crew responds, you book

First hold, second hold or not available — crew reply straight from the email, no app, no account. See how each responded and book or release right from the dashboard; the confirmation email generates and sends itself.

04
Send call sheets that build themselves

Confirmed crew flow into the call sheet — no re-typing. Fill in locations, calls, vendors and transport in HoldCrew's simple row structure, then send. Every crew member gets their own call, weather and nearest hospital, print-ready.

05
Shoot with one live overview

One dashboard per job: who's confirmed, who's pending, who's on hold — plus email deliverability and weather, updating as crew reply. Every hold, confirmation and release logged automatically.

06
Wrap without the paperwork

Crew and vendors submit invoices with no login — HoldCrew reads the PDFs and fills the amounts. Approve (flagged if over), export payroll and vendor CSVs for accounting, and watch actuals close against the very bid you started with.

Watch the
walkthrough.

Eric Yealland
Director / DP / Founder
Cannes Lion winner. 700+ commercials. Built HoldCrew to end the drudgery of production paperwork.
Eric kept seeing the same problem on every job: the bid re-typed into a budget, crews chased across texts, call sheets rebuilt by hand, invoices re-keyed into payroll — producers and PMs buried in paperwork instead of taking a day off. After 35 years in production, he rebuilt commercial management from scratch, connecting the whole job — bid, holds, booking, call sheets, wrap and payroll — to one live source of truth, so nothing is ever typed twice.

Early Access

Ready to lose
the paperwork?

HoldCrew is currently in private beta. Request access and we'll be in touch.

No spam. No credit card. Just HoldCrew.