TV Commercial Production Management

Hold Crew.
Send Calls.
Wrap.

From the first hold to wrap day — HoldCrew handles crew booking, call sheet delivery with live tracking, fast and accurate invoice and timesheet send/receive with no crew login and instant spreadsheet sync, plus payroll reconciliation for TV commercial productions.

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Crew Holds Sent
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Call Sheets Delivered
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Production Days
Call Sheet
Day 01 of 02 Monday, March 16, 2026
Your Call
Loading crew data…
Camera
Alex Rivera Director of Photography 8:00 AM
Jordan Park 1st AC 8:00 AM
Cam Osei 2nd AC / DIT 8:00 AM
Grip & Electric
Dana Kowalski Gaffer 7:00 AM
Remi Tran Key Grip 7:00 AM
Production
Sarah Kim Producer 6:30 AM
Call sheet delivered 0 / 6 opened
Jordan Park confirmed
1st Hold · 2 min ago

What HoldCrew does

Built for
production.

01
Hold Crew

Send personalised hold requests to your crew lists in one click. Crew respond first hold, second hold, or not available — or refer someone — right from the email. No app, no login.

02
Send Call Sheets

Build your call sheet in Google Sheets. HoldCrew reads it, enriches it with weather and the nearest emergency hospital, and sends every crew member a personalised email — each seeing their own call time first, with live open tracking.

03
Live Job Overview

One dashboard per job: who's confirmed, who's pending, who's on hold — plus email deliverability and weather, updating as crew reply. Every hold, confirmation and release logged automatically to your Job Log.

04
Budgets & Actuals

Import any budget — AICP, Hot Budget or Point Zero — or build and edit your own right on the budget page. Then watch actuals build against every line as invoices come in, flagged the moment a department runs over.

05
Talent & Agents

Pull the casting director's talent list straight into HoldCrew, choose your cast, book them, and watch them land on the call sheet — without typing a single name, or endless copy and paste.

06
Wrap & Payroll

Crew and vendors build or upload invoices — HoldCrew scans the PDFs and auto-fills amounts. Approve submissions (flagged if over), then export payroll and vendor CSVs with tax and GST details ready for accounting.

How it
works.

01
Hold crew with one click

All your information is in one Google Sheet. All your crews, all your jobs, and a log so you can confirm everything at a glance. Book crew one by one or all at once when you are ready. Select positions, choose your crew list or someone else's, add shoot dates and a personal note. HoldCrew sends individual hold request emails to every matching crew member instantly.

02
Crew responds in one click

First hold, second hold, or not available — crew click directly from the email. No app download, no account required. Responses are logged to your Job Log automatically.

03
Book crew one by one or all at once when you are ready

See how each crew responded to the hold and book them or release them directly from the Google Sheet. Email is generated and sent automatically.

04
Build and preview your call sheet

Copy and paste the confirmed crew into the callsheet tab. Fill out the rest of your call sheet in Google Sheets using HoldCrew's simple row structure. Locations, crew calls, vendors, transport, notes — all in one place.

05
Send personalised call sheets

One click from the HoldCrew sender. Every crew member gets an email showing their call time front and centre, with weather, nearest emergency hospital, and a print-ready version linked.

06
Wrap — crew submits, you reconcile and pay

Crew and vendors submit invoices with no login required — build or upload. You import your budget, approve submissions (flagged if over), and export payroll and vendor CSVs ready for accounting or cheques. Everything goes straight to your sheet.

Watch the
walkthrough.

Eric Yealland
Director / DP / Founder
Cannes Lion winner. 700+ commercials. Built HoldCrew to end the drudgery of production paperwork.
Eric kept seeing the same problems on set: endless hours formatting call sheets, crews delayed in submitting invoices, producers and PMs chasing paperwork instead of enjoying a day off. After 35 years of production experience, he rebuilt production management from scratch — automating holding and booking crews, call sheet delivery, and making crew submissions frictionless, so producers and PMs get their life back.

Early Access

Ready to
run your crew?

HoldCrew is currently in private beta. Request access and we'll be in touch.

No spam. No credit card. Just HoldCrew.